Why the Cave Nil Vino concept works!

No matter how well a wine is made by a winemaker, if the consumer does not buy it, it does not matter if the wine is the best in the world. With many thousands of choices, it is not easy and it is very expensive to influence a consumer to buy a wine using traditional methods. If anywhere in the chain from winery, to distributor, to wine shop (or restaurant) if there is a problem, there may be little chance to capture the interest of a wine consumer.

Up until recently, often the best customers of the winery were those in the town where the winery is located. Why? Because these local people know the winery name, they know the family, the history, and the winemaker. They are emotionally tied to this wine. For the first time Cave Nil Vino will create those same kinds of emotion ties with consumers across America to individual wineries. We will market the name of the winery as well as the wine. We will create brand awareness among consumers! We will help consumers to learn about all these elements, food, and its history by promoting each part by using our expertise in the Internet and social networking.

Why is this important? If the distributor that a winery uses goes out of business, is bought by another distributor, or simply just does not perform a winery isn’t forced to start all over because the American wine drinker knows the winery name. If a vintage sells out early Cave Nil Vino maintains a database of interested consumers. Pre-release emails will notify them of the next upcoming release. In fact, the excitement created by this will be very important if the winery needs to increase their prices.

What many people do not know is that a majority of the distributors are smaller with limited capabilities. Yet it is these distributors that generally are the ones willing to chance working with wineries unless they have many 100,000’s of cases to sell. When a distributor utilizes our sales staff we are dramatically increasing their ability to sell across the country and with our national branding of a winery name.

We have begun to organize wine shops and upscale restaurants. Increasingly, the fine wine shops face very difficult competition from supermarkets and chain stores. Local governments who are looking for increase revenue are allowing these large retailers to sell wine. The fine wine shops can’t compete on price; they are too small with small sales volume. By bringing them unique wines and by including them in our local marketing of wineries and their wines, they can compete in a way that the large supermarkets can’t. When Cave Nil Vino introduces a new wine, we will know exactly who to contact at the fine wine shops to begin moving the wines and develop consumer interest. The upscale restaurants (who usually work with their local wine shops) will also gain from this attention. Distributors will be able to look to us to provide the names of wine shops that might carry a new wine, making the job of their salespeople much easier and giving them the capability to carry more wines.

Simply, to get access to the US wine market and to get consideration from distributors, wineries need to market their brand name and promote their wines. No one is better equipped to do this in a cost effective way than Cave Nil Vino; we know social networking, we have effectively tapped into today’s most powerful marketing tool and we know how to utilize it to achieve successful marketing penetration.

For additional information on our 22 different plans please email us at services@cavenilvino.net