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Conclusion – Strategy -Making Money with Technology in the Wine Business
If you are not going to integrate your social media efforts with your traditional sales and marketing I would kindly suggest that you will be wasting your time. Don’t expect instant results; plan for...
0 commentsMaking Money with Technology in the Wine Business - Part 2 – Wine Clubs
In the Introduction, I mention that I will be writing each blog part separately. I will start by saying that I will continue here with that method (as I did in Part 1 – The Tasting Room) but very...
0 commentsOld World Wine versus New World Wine!
To be or not to be? Sorry Willy but I couldn’t help myself by stealing your line from Hamlet. Over the last several months I have seen and read a whole lot of blogs taking one side or another of this wine issue. I think that there is...
2 commentsUnderstanding French Wine!
Let me start by stating that I am a true fledging in understanding French wine and maybe that is a good reason for me to write this. I am not trying to reach experienced French wine drinkers but rather the...
0 commentsMaking Money with Technology in the Wine Business -Part 1 – The Tasting Room
No one out there better be expecting to sell even one bottle of wine directly from a social networking site, but then no one ever bought a bottle of wine directly from a magazine advertisement. Let me...
0 commentsMarks Vision of Dark Side of the Moon!
The Wine Industry is moving into uncharted waters. No one had ever seen the backside (dark side) of the moon until the astronauts circled the moon 40 years ago, and even then we never get a complete...
0 commentsPower, Passion & Money
They say that grape growing and wine making is all about passion. I have never grown a grape (yet) but I sense their passion and nurturing ways with the heirloom vegetables and flowers that I grow. I can...
0 commentsMaking Money with Technology in the Wine Business
Nearly every day now I am seeing new blogs and discussions on social networking, and whether or not businesses can make money using them? In a discussion posted on Tuesday (on LinkedIn) a consultant asked...
0 commentsThe Wrong Business Approach to Social Sites
“Must have been in the right place at the wrong time” – a.k.a. Dr. John – or The Wrong Business Approach to Social Sites I started with FaceBook about a year ago...two months ago I hit the 5000 friends mark (the limit that FaceBook...
1 commentAre Your Ducks Lined Up?
You may prefer Robert Parker’s rating system for wine, but the latest issue of Wine Spectator (Oct 16th, 2009) should be causing alarm bells to be going off if you are a winery. With a circulation of over...
2 comments
